This year, SMF worked with SPH on a new project called the Little Red Dot Maritime Reading Passport, which was targeted primary school students. The Little Red Dot (LRD) is The Straits Times’ educational supplement for primary school pupils, for teachers to use in the classroom. This tabloid-sized paper is a free supplement sent to schools which subscribe to more than 50 copies of The Straits Times for their students. Today, there are over 120 subscribing schools, and over 60,000 readers.
The Reading Passport is a small booklet which accompanies the LRD paper twice a year. We worked with SPH to create a maritime-related narrative series to be published in the LRD, to engage students in weekly activities in the Maritime Reading Passport over six weeks. This campaign took place from 15 July – 19 August 2014.
As an incentive to encourage students to read the maritime narrative series and fill up the activities in the Maritime Reading Passport, the school which sends in the most entries will get to go on a half-day Maritime Learning Journey. Apart from this Maritime Learning Journey, there will also be a simple prize presentation on the same day where the grand prize of a trip to Hong Kong Disneyland will be awarded to the student who sends in the best entry for the passport by answering two simple questions.