Navigating Through A Pandemic: A HR Perspective

22 July 2020

Is HR essential? What role do HR professionals play in times of crisis? The Circle of HR InnOvators (CHRO) network was launched by the Maritime and Port Authority of Singapore (MPA) and the Singapore Maritime Foundation (SMF), as a platform for HR professionals to share best practices and insights into how HR can transform the workplace. In this article, we hear from members of the CHRO network, Mr Ng Kok Cheong, Head of Human Resource at PSA Corporation Limited, Mr Jim Basterfield, Director of Human Resources at Teekay Tankers and Ms Eleana Choy, Global Head of Human Resources at The China Navigation Company (CNCo), as they share how their organisations have supported employees through these difficult times and their expectations of the future workforce in the “new normal”.
People remain at the heart of organisations and largely underpin business success. Thus, it could be said that a company’s ability to perform is contingent on how well they manage employee satisfaction. Douglas Conant, former President and CEO of Campbell Soup Company, aptly pointed out, “To win the marketplace, you must first win the workplace”.
As workplaces evolve, so has HR, as it takes on a more strategic function rather than a predominantly administrative one. Through shaping and strengthening organisational culture, improving employee engagement and developing talent, HR plays a crucial role within companies across industries, including maritime.
“We see HR as an integral part of business. We work closely with our business leaders in adapting and creating new people capabilities as the business evolves in a dynamic and competitive environment,” said Mr Ng Kok Cheong, Head of Human Resource at PSA Corporation Limited. “In this challenging time dealing with COVID-19, our key focus is to be ‘alongside’ our employees, listen with empathy, and support them to overcome the crisis. At the same time, we aim to bring everyone along as we emerge stronger post COVID-19.”
(Photo: One of PSA’s virtual team bonding sessions)
This shift in focus is partly made possible with new and emerging technology. Just as how technology has introduced profound changes to fields like finance and operations, it has also benefitted the field of HR, allowing it to demonstrate its business value. “Digitalisation has allowed us to work more effectively,” said Mr Jim Basterfield, Director of Human Resources at Teekay Tankers. “For example, an increase in self-services reduces HR administration, thus allowing us to spend more time on value-added initiatives such as employee engagement and development.”
Transforming the Workplace through Digitalisation
Though the maritime industry has already begun its digitalisation journey, the COVID-19 pandemic drove the world into a new era of business and accelerated the take up of digital tools in maritime organisations – all in a short span of time.
“The COVID-19 pandemic has, somewhat counterintuitively, led to improvements in global connectivity across office locations and ship to shore,” shared Ms Eleana Choy, Global Head of HR at The China Navigation Company (CNCo). “The restrictions caused by the pandemic have acted as a catalyst for widespread implementation of existing digital tools such as Teams and Zoom. I believe that virtual activities such as meetings, workshops, inspections and audits would further develop and become a regular part of the working landscape.”
The pandemic has not only propelled an industry-wide digital transformation, but workplace transformation as well, as companies leverage technology to ensure their businesses continue to run smoothly. HR is essential to supporting employees during this transition, especially for those unaccustomed to such digital practices.
“We have embarked on a series of ‘Future of Work’ initiatives where we look ahead, prepare our workforce to be in a stronger position in the ‘new normal’. While the adoption of new technologies is central to these initiatives, reshaping mindsets is equally crucial for us to make changes with agility,” shared Mr Ng. “We have devoted considerable efforts and resources to level up every staff to be more conversant in using digital tools. Many of our frontline staff who are less digital savvy are now participating in e-learning and virtual classrooms-type training using digital technologies.”
Other challenges arising from this new working environment include changing expectations from management, growing disconnect from colleagues and blurring of work-life balance. Employees require the right support to stay engaged and motivated, with a renewed focus on their mental and emotional wellbeing, even as companies strive to provide undisrupted services.
“We are ramping up our staff engagement using digital means, by piloting virtual team bonding activities and rolling out practical tips for more effective connections online,” said Mr Ng.
“Our employees have remained connected at the local, regional and global level whilst working from home, balancing business requirements as well as social needs, including fun online activities such as Happy Hour,” Mr Basterfield added.
“There is additional emphasis on staff safety, emotional and mental wellbeing, changes in working norms and development of policies and guidance that support best practices and ensure regulatory compliance,” said Ms Choy. “Aside from online social activities, we have encouraged colleagues to bond by introducing their family members and pets during online meetings. The best way to work from home is by embracing the home environment rather than pretending it is not there.”
(Photo: CNCo’s Employee Action Group meeting in their cultural best. The group focuses on building a vibrant community around the world, leveraging on its rich cultural and geographical diversity.)
In organisations with a diverse workforce, HR leaders have to be aware and conscious of the varied needs of employees through maintaining continued interactions to best understand how to meet these needs.
“Our HR team has been purposeful in reaching out to every employee bi-weekly to check in with them and their families on a personal level, rather than just on a work-related basis, to make sure they are coping amidst these challenging times,” shared Mr Basterfield. “It is important to go beyond what technology can provide in terms of interaction and demonstrate we really care about our people.”
“Our regular online townhalls reach out to employees across all locations globally and have provided not only an opportunity for management to deliver key messages but also for employees to raise their concerns, either in person or anonymously,” Ms Choy added.
While those onshore have been impacted by the pandemic, these challenges are also extended to those at the frontline, both at the port and onboard vessels. Furthermore, stringent restrictions that have prevented crew change have created feelings of isolation and anxiety among seafarers onboard.
For both CNCo and Teekay Tankers, providing additional allowances and increasing data allowances for seafarers unable to sign off, as well as providing salary to support those unable to sign on are some of the ways they have helped seafarers cope in the face of such difficulties.
Drawing Support from the Maritime Ecosystem
While maintaining communication is key to ensuring employees remain abreast of developments and connected despite these changing situations, providing a network for HR leaders to draw insights and support from can benefit their work processes. The Circle of HR InnOvators (CHRO) network, set up by the Maritime and Port Authority of Singapore (MPA) and the Singapore Maritime Foundation (SMF), was thus created for this purpose.
“Although the CHRO network is still in its infancy, it is helpful as HR leaders can learn from each other’s successes and challenges, and subsequently implement best practices in their respective organisations,” said Mr Basterfield.
As the industry navigates these challenging times, having a platform for maritime HR to exchange learning points also provided guidance in addressing challenges that accompanied the pandemic.
“The CHRO network has enabled HR practitioners to share and exchange useful information for us to act in a timely and effective manner amidst COVID-19,” shared Mr Ng.
“Such sharing has been beneficial in coping with the current situation,” Ms Choy added.
(Photo: Members of the CHRO network meeting virtually amidst COVID-19)
Forging Ahead into the New Normal
Against the backdrop of the COVID-19 pandemic, the global economy will remain under pressure, bringing fundamental changes to business models and working arrangements, amongst others. HR will continue to play an essential role in helping their organisations change the way they think about work, and ensuring continued transformation in the workplace.
“HR leaders need to stay abreast with the business developments, view all possibilities and challenge our perceptions to rethink workforce planning, management and performance strategies,” Mr Ng pointed out.
Ms Choy also added that attitude shifts and changes in expectations should take place across management teams.
“Companies will need to develop managers with the skills and aptitudes necessary to run remote teams, placing greater emphasis on leadership, employee engagement and management of results than on micromanagement of actions,” she said.
Building a resilient workforce with the right skillsets is also important, especially as COVID-19 reinforced the importance of digital transformation to business success.
“With the industry continuing its relentless digital march, the ability to manage information and to analyse data will be of increasing relevance,” shared Ms Choy. “This includes digital literacy, information agility and analytical skills.”
Yet there are some fundamental traits that organisations are always on the lookout for.
“Flexibility, willingness to adopt change and commitment are some of the core behaviors that employers seek,” said Mr Basterfield.
In addition to hiring talent with the right skillsets, Mr Ng shared that robust job design coupled with upskilling and multiskilling employees should also be a priority to ensure a more agile workforce in the long run.
On retaining talent, Ms Choy stressed the importance of going beyond providing stable jobs.
“Successful companies will need to do more than simply provide stable jobs, they must equip employees with the skills they need to thrive in the industry even as specific roles change or disappear,” said Ms Choy. “They must also provide opportunities for their employees to make progress in their careers using these skills.”
Fundamentally, people should remain the core focus of any organisation.
“Compassion and instilling a sense of community should be immediate priorities in the new normal,” said Mr Basterfield. “HR practitioners need to trust, care and invest in their employees, in order to have a continued positive impact on their organisations’ culture.”
(Photo: Fruits delivered to employees and their families during COVID-19, accompanied by a handwritten note from Mr Kevin Mackay, CEO of Teekay Tankers)
While it is important for maritime organisations to remain resilient and adaptable, recognising HR as a strategic partner is central to their success. As the world reflects on 2020 in the future, organisations will be assessed not only on their ability to ensure business continuity, but also how they had supported their employees through these extraordinary times.


Inaugural MSC Maritime Digital Challenge Grand Finals Prize Presentation

Over 129 tertiary students across 35 teams took part in the inaugural MSC Maritime Digital Challenge that seeks to plug Singapore students with a passion for technology into the maritime industry.
Students from the Singapore Management University and Nanyang Polytechnic were announced as winners of the challenges posed by Eastport Maritime, Kanda and Torvald Klaveness at the Prize Presentation held on 13 November 2021.

MSC Maritime Digital Challenge 2021

Three challenge statements, 35 teams, 129 students and 12 finalist teams from 4 universities & 3 polytechnics. Catch behind-the-scene highlights of the MSC Maritime Digital Challenge 2021.

Singapore Maritime Foundation | MSC Maritime Digital Challenge 2021

Catch highlights of the MSC Maritime Digital Challenge 2021. We thank Senior Minister of State, Ministry of Transport Mr. Chee Hong Tat for being our Guest-of-Honour at the event.

SMF New Year Conversations 2022: Year-in-Perspective Video

The past two years of learning to live with Covid-19 has been challenging, but Maritime Singapore has remained resilient. What are the fundamental tenets that attract companies to anchor their business in Singapore and grow their operations here? And what more can be done to leverage on Singapore’s strengths to enhance its attractiveness as a global business hub for maritime companies? How will the Singapore Maritime Foundation organize its work around Connectivity, Innovation and Talent to strengthen the maritime ecosystem? Find out in this Year-in-Perspective video.

SMF New Year Conversations 2022: Opportunities Amid Disruptions

The 2022 SMF New Year Conversations that took place on 13 January 2022 was graced by Guest-of-Honour Mr S Iswaran, Minister for Transport & Minister-in-charge of Trade Relations. Over 250 industry leaders across the breadth of maritime attended physically and virtually.
Singapore was announced to have secured the overall top spot as an international maritime centre for the fifth consecutive time in the DNV-Menon Leading Maritime Cities 2022 report.
Thank you to our industry partners for your strong support.

Mr. Lars Kastrup


Mr. Lars Kastrup is the Chief Executive Officer of Pacific International Lines (Pte) Ltd (PIL).

Prior to joining PIL, Mr. Kastrup was CEO of NOL/APL, and subsequently assumed the role of Executive Vice President, Strategy and M&A at CMA CGM Group. A veteran in the global shipping industry with over 30 years of experience, Mr Kastrup’s other roles include Executive Vice President of Assets at CMA CGM Group heading up CMA Terminals, CMA Ships, Container Logistics as well as regional carriers such as MacAndrews, OPDR and Mercosul; as well as Vice President at AP Moller-Maersk.
Mr. Kastrup complemented his tertiary education with leadership and management training at Penn State University and The Wharton School at the University of Pennsylvania.

Ms. Angeline Teo


Ms. Angeline Teo is the Managing Director and Head of Global Transportation and Offshore, Global Corporate Banking at OCBC Bank which focuses on the maritime, aviation, land & port ecosystems.
Ms. Teo has spent over three decades in maritime finance. Prior to OCBC, Ms. Teo was working at ING Bank, ABN Amro and DnB in Singapore focusing on maritime and offshore.
Ms. Teo graduated from the National University of Singapore with a degree in Business Administration.

Mr. John Martin


Mr. John Martin began his career in London in 1989 with Richards Hogg Lindley Average Adjusters, and qualified as a Fellow of the UK Association of Average Adjusters in 2000.
At RHL he worked in their offices in Australia, Taiwan and Hong Kong. In 2003 he joined Gard Hong Kong, as a claims handler. Mr. Martin also worked in Gard Japan, and in 2014 he moved to Singapore to set up the Gard Singapore office.
Besides running Gard Singapore, Mr. Martin also heads the P&I and H&M claims units and is the Senior Claims Representative for Gard in Asia.

Mr. Cyril Ducau


Mr. Cyril Ducau is the Chief Executive Officer of Eastern Pacific Shipping Pte Ltd, a leading shipping company headquartered in Singapore for the past 30 years.

He is also currently the Chairman of Kenon Holdings Ltd and a member of the board of directors of Gard P&I (Bermuda) Ltd. and of the Global Centre for Maritime Decarbonisation Limited, which was established by the Maritime and Port Authority of Singapore. He was previously Head of Business Development of Quantum Pacific Advisory Limited in London from 2008 to 2012 and acted as Director and Chairman of Pacific Drilling SA between 2011 and 2018.
Prior to joining Quantum Pacific Advisory Limited, Mr. Ducau was Vice President in the Investment Banking Division of Morgan Stanley & Co. International Ltd. in London between 2000 and 2008.
Mr. Ducau graduated from ESCP Europe Business School (Paris, Oxford, Berlin) and holds a Master of Science in business administration and a Diplom Kaufmann.